When you're launching new products on your e-commerce site or introducing a new cold brew that's ideal for supplying to counter-service restaurants or cafes, it's essential to pay attention to both your product and its packaging at the same time. Packaging provides an opportunity to make a positive impression on a new customer or to persuade a previous buyer to come back to your products. Therefore, while your packaging should prioritize functionality, it should also reflect the values and identity of your company.

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